2True – About the Brand

• 2true was launched into Superdrug in the U.K. in August 2006.
• Since launch the Brand has sold over 13 Million products.
• Based on its outstanding success it has expanded into Holland, Belgium & Eire and is sold in a total of over 1600 stores throughout Europe.
• 98% of all 2true products are manufactured in the UK/EU to guarantee a consistent quality every time you buy the product.
• All products are manufactured to European Standards to ensure the highest quality is provided, to reduce shade variation between production batches and to ensure all products are safe to use.
• Over 10 of the EU’s highest qualified Science Technicians work on the formulas for the brand.
• The range was created to give consumers a Brand that was of the same quality as the most well known, household name mid market brands at an affordable price, which resulted in the 3 for £4.99 or any product for £1.99 pricing.
• Testers are available for most products to help consumers select their ideal shade.
• 2true is proud to be British and is focussed on supporting British production.
• 2true is against any kind of animal testing.
• No testing on animals is conducted for 2true products or on behalf of 2true to produce their products.
• We do not assign anyone to test any 2true products or any of the ingredients used in our products on animals.
• It regularly features as a Beauty Editor favourite in leading top titled weekly & monthly women’s magazines e.g. Ok, Cosmopolitan , Glamour.
• It frequently outperforms other more expensive Market Leading Brands in ‘Tried & Tested features e.g 2true’s new Fast Dry Colour Quick Nail Polish in Daily Star Sunday magazine 4^th April 2010